The other week, I posted this video…
And I did not mince words.
My message went something like…
- Please don’t wait to lose that 15 pounds
- We are business owners – not models
- Your brand message is far too important to hide
I know how hard it is to put yourself out there physically (through a camera lens), and as a brand photographer I will do everything in my power to help you feel comfortable, confident and empowered.
But if you feel a tug of hesitation when it comes to putting your face out there for your brand, I want you to know that you are not alone. Many entrepreneurs struggle with the vulnerability of being seen.
Why is your face is so important?
1. Trust & Authenticity
Seeing your face shows you are a real person, and humanizes your brand. The truth is, your face is one of your most powerful tools for building a genuine connection with your ideal clients.
2. Strengthens your brand story
Brand photos round out a personality, giving it depth, content and recognition. After a personal brand photoshoot, you have library of images that show you and your business. They are different angles, expressions, some close up and some far away. It’s not just a bunch of photos of your face. This means you can truly tell a story through your images.
3. Increase engagement
Think about what you are drawn to when you are bombarded with messages. I’m betting a face of someone you feel you know makes bigger impact on cutting through the noise than a logo, a paragraph, or a quote. In a crowded marketplace, your face is a key part of what makes you stand out.
Your brand photos are about capturing who you are – not what you see.
Placing your business into the capable hands of a professional photographer will help you make greater impact, and allow you to build that business that you love.
Ready to make your brand unforgettable?
Remember, your ideal clients are looking for YOU. They want to connect with the person behind the brand. So, take a deep breath, step in front of the camera, and let’s shine your brand!
I’d be honored to work with you.
