Stop Hiding: Your Face is Your Brand’s Secret Weapon

The other week, I posted this video…

And I did not mince words.

My message went something like…

• Please don’t wait to lose that 15 pounds
• We are business owners – not models
• Your brand message is far too important to hide

I know how hard it is to put yourself out there physically (through a camera lens), and as a brand photographer I will do everything in my power to help you feel comfortable, confident and empowered.

But if you feel a tug of hesitation when it comes to putting your face out there for your brand, I want you to know that you are not alone.  Many entrepreneurs struggle with the vulnerability of being seen. 

Why is your face is so important?

1. Trust & Authenticity

Seeing your face shows you are a real person, and humanizes your brand. The truth is, your face is one of your most powerful tools for building a genuine connection with your ideal clients.

2. Strengthens your brand story

Brand photos round out a personality, giving it depth, content and recognition. After a personal brand photoshoot, you have library of images that show you and your business. They are different angles, expressions, some close up and some far away. It’s not just a bunch of photos of your face. This means you can truly tell a story through your images.

3. Increase engagement

Think about what you are drawn to when you are bombarded with messages.  I’m betting a face of someone you feel you know makes bigger impact on cutting through the noise than a logo, a paragraph, or a quote. In a crowded marketplace, your face is a key part of what makes you stand out.

Your brand photos are about capturing who you are – not what you see.

Placing your business into the capable hands of a professional photographer will help you make greater impact, and allow you to build that business that you love.

Take the next step

Grab the guide “3 Steps to a Beautiful Brand” that breaks down your next action steps and answers the question “Where do I start?” when branding your small business!

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Ready to make your brand unforgettable?

Remember, your ideal clients are looking for YOU. They want to connect with the person behind the brand. So, take a deep breath, step in front of the camera, and let’s shine your brand!

I’d be honored to work with you.