Beyond the Headshot
Elevating Your Women-Led Brand through Visual Storytelling
In a crowded marketplace, we all want to stand out. And it’s just not enough to look “professional” anymore. We need to connect with audiences on a deeper level, build trust, and showcase personality.
I love tapping into your story and bringing it out visually. THAT’S the power of brand photography, and why we go beyond a headshot.
So how do we do it? let’s dive in!
1. Beyond the shoulders
A headshot is essential for that initial introduction, that clear “this is me” moment. But think of your website and social media as a landscape. A single headshot is like one lone tree in an otherwise empty field. Brand photography provides the forest– a beautiful variety of shots that add depth, visual interest, and guide the viewer to important information.
Also, different platforms thrive on different visual formats. A horizontal landscape shot might be perfect for a website opening banner, while a vertical portrait orientation works best for Instagram stories and reels. Having a diverse library of images ensures you’re always prepared with the right visual for the right context.
Finally, when we move from a wider shot (interacting with your workspace) to a close up shot (giving that us details and an intimate feel) these varying perspectives prevent your online presence from feeling static and repetitive.
2. Tools of your trade
Details offer a tangible glimpse into your world and build trust through authenticity.
It’s all about connection. When potential clients see these details, they start to understand the care and attention you put into your work. It moves beyond a transactional relationship and fosters a more personal connection. It’s like giving them a sneak peek behind the curtain, making your brand feel more relatable and human. And studies show that people buy from humanized brands.
Imagine a graphic designer pouring over their vibrant color swatches, or a coach holding her crystals to her heart… these aren’t just objects; they’re visual shorthand for your expertise and passion.
3. We want action!
Behind-the-scenes shots are pure gold for demystifying your services and building confidence. People want to know what it’s really like to work with you.
These images aren’t just snapshots; they’re visual proof of your expertise in action. And they answer the unspoken question, “What will it be like to work with them?”
For my coaches and consultants, a brand shoot might be include a set of you actively listening to your “clients.” Own a med spa? We’ll show you prepping the needles or the infusion bags. By showcasing your process, you build trust and demonstrate the value you provide in a way that a headshot simply can’t.
The Tip of the Iceberg
So, while a professional headshot serves as an essential introduction, it’s merely the tip of the iceberg when it comes to truly showcasing your brand.
To build a powerful online presence, connect authentically with your audience, and illustrate the value you bring, you need a curated collection of brand photographs.
The 10 Poses You Need
Grab my freebie HERE which gives you descriptions AND examples of the 10 brand photos every small business needs. Working from this list will ensure you have the variety in your brand image library to stand out in your industry!
Ready to elevate your brand beyond the headshot?
Investing in brand photography isn’t just about having pretty pictures; it’s about strategically investing in your brand’s visibility, credibility, and connection. It’s about moving beyond a static introduction and creating a dynamic visual narrative that truly captures the essence of your business.
I can’t wait to work with you!
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