Welcome
to the Learning Lounge!
This space is dedicated to help you through each step of your branding journey.
3 steps to
A Beautiful Brand
5 ways to
Build an Irresistible Brand
diy
Brand Photo School
find your
Camera Confidence
3 steps to
A Beautiful Brand
Stop the Scroll on Instagram
how to
how to
Stop the Scroll on Instagram
3 steps to
A Beautiful Brand
Location Guide
Depending upon your brand essence, you may want your photoshoot location to evoke a certain aesthetic... cozy, elegant, sophisticated, inviting, etc. Do you want a structure or open space? Indoor or outdoor? (weather permitting) Bright and airy? Bold and dramatic?
Please consider your location now and you will enter your choice into the form at the end.
Once your brand essence is defined, the location is easier to narrow down. If your business has a brick and mortar or physical location, it is likely you want to showcase that since it is such a large part of your brand. Or, perhaps you are looking for a change.
Desk
Located north of Milwaukee, my studio space is a light, bright and white option with the following lifestyle sets:
Bed
seating Area
Other (free) location ideas:
- your home
- the home of a friend or relation
- designer space or model home
- coffee shop
- lifestyle center (like The Corners)
- showroom
- courthouse entrance
- museum lobby
- hotel
- neat apartment building
- restaurant or patio space
*I urge you to tap into your network and ask people you know if they have a space that excites you
* Many public spaces are fine with photoshoots taking place there, as long as you call first and ask permission. They may have peak times to avoid, and often just ask that you don't interfere with, or photograph their patrons.
Renting Space is always an option:
*Client is responsible for setting this up
- Rent studio space
(I've worked with: NO Studios, Third Branch Creative Studio)
- Book an air B&B for the day
- Co-working space rental (SPACES, Serendipity labs, Ward 4)
Wardrobe Guide
Ascend and Elevate branding sessions include time for up to three outfits.
Consider where you want to use the final images and work backward. For example, a formal headshot for Linked In would have a different wardrobe then social media content for an influencer.
Tips:
- Stick to brand colors for one of the outfits. This assures that your website is cohesive and on brand.
- Begin with your most formal look (i.e. blazer or blouse and hair down) and end with your most casual (i.e. jeans, casual top and hair thrown into a top knot)
- Dress in a way that will attract your ideal client to your brand.
- Accessories and layers add a lot of visual interest (and we can easily de-layer during the shoot)
- Look for inspiration on pinterest.
- V-necks are typically more flattering than higher necks.
- Don't be afraid to embrace colors or patterns- they photograph beautifully - if this fits your brand essence, go for it!
- Consider dressing "one step up" from your normal work attire. You may not wear heels in everyday work life, but its OK to show yourself glammed up in your industry for one or more of your looks.
Go with what feels right, what you are comfortable in, and what lights you up inside!
Guide to Props
A personal brand photography session is an opportunity to create beautiful and clean images highlighting your business. The more memorable and meaningful the images, the more impactful. One way to elevate your branding session is by using props.
Why use props during a brand session?
- Can share more about your brand story
- Gives you something to do with your hands to make you feel less awkward
- Aides in content creation
Brand sessions tell the story of you and your business. In doing this, we can get as creative as we like! I encourage clients to bring items that hold meaning to them or enhance their brand message. We can use these to set up lifestyle , action or detail shots.