instant access
your dream brand awaits
build your brand
signature course
grow your influence...
- Get your branding aligned and cohesive
- Learn how to talk about your business
- Step into your authenticity (with ease) so you don't worry about competition
This Build Your Brand Challenge will meet you where you are in your business: Just starting out OR wanting to re-fresh a brand that isn't quite serving you.
I'll walk you through how to unleash a brand that you can be proud of. One that is personal, authentic and elevated.
and shine your brand?
This program is for you if you feel like you are all over the place.
And your current marketing
"hodge podge" approach just isn't going to
cut it anymore.
You're a small business owner. Maybe you're a busy mom. You don't have a team and you do it ALL.
You provide a service (or wish to start a business in the service industry).
You're overwhelmed by options, and feel like you'd need to hire 10 people to figure it all out.
You'd love to show up "on brand," if only you could figure out what that IS!
Let's get confident...
toRY BURCH
you're probably not dreaming big enough
If it doesn't scare you,
In this course, you'll learn...
Insider information from a seasoned brand photographer on how to take DIY brand photos, in order to get your face in your business.
What success looks like to you, which is so important when it comes to living a brand you love. Skipping this step makes your vision and direction unclear.
How to craft your core offers to grow your influence (how many you can help) and impact (money coming in). Skills you can implement again and again.
The difference between your business and your brand. And how to stop feeling like an imposter in your business.
Where to start when it comes to pulling your "look" together. You'll nail down your visual elements (colors, fonts, designs) cohesively once and for all.
How to niche down to craft a clear marketing message, and how this strong brand can take your business to the next level.
more than branding tools and strategies...
how to build a brand from the inside out.
login portal
coaching videos
what's included
BRAND BOOK CANVA TEMPLATE
WORKBOOK EXERCISES
BRAND MOOD BOARD CHEAT SHEET
Beyond my CORE branding method training videos, each of these bonuses are designed to make it easy for you. Because it is possible for you to live your dream brand once and for all.
plus...
ENROLL NOW
$297
one-time payment
Includes all course modules, plus, special bonuses!
Why now? When you are clear on your personal brand, everything is easier - creating content, talking to someone about what you do, getting in front of the camera, selling - all of it. and THAT is empowering.
Invest in yourself...
i'M IN!
module 1
Imagine your dream brand
- Define success for you. This will look different for everybody and that is AMAZING.
- Set your personal goals. What is possible for your family, home, and hours worked with this new brand?
- Set your impact goals. How many people are you able to help with your business? What does this look like?
- Craft your belief statement which will be north star as your business expands and opportunities arise.
lET'S GO
module 2
Leave imposter syndrome behind
- Uncover your unique story and your secret sauce in business.
- Discover your 3 brand essence words and how they will set the strategy of your content and visuals.
- Define your dream client avatar.
- Identify the biggest struggle of your ideal client, and how you are uniquely qualified to help them.
i'M READY FOR THIS
module 3
love your look
- Learn how to create a beautiful and complete brand color palette, from scratch or by refreshing yours.
- Use canva to define your logo in all the formats you will need, as well as fonts to stay consistent.
- Pick fonts that capture the essence of your brand, while learning about typical pitfalls to avoid.
- Pull it all together in a custom brand mood board canva template, which will serve as an ongoing guide.
yes, please
module 4
no more hiding
- Learn the 5 brand photos every business needs, and how to set them up for yourself.
- Get my pro tips on how to pose your body so you look and feel your best in front of the camera.
- Determine what to wear, what to hold, and how to get natural expressions in your brand photos.
- Discover how to USE your photos in your branding to build know, love and trust with ideal clients.
I need this
module 5
live your brand
- List all client touchpoints, from where they find to you to your last interaction.
- Incorporate your brand visuals and messaging into each part of this sales process.
- Work to refine your offers so they not only vibe with new brand messaging, but bring in value you deserve.
- Get training on creating a new email signature, and learn how to optimize your instagram profile.
I'm in!
module 6
grow your impact + influence
- Develop a social media posting strategy.
- Set up your (free) Google Business Profile, learn to optimize it, and start asking for client reviews.
- Thoughtfully develop a lead magnet to bring more ideal clients into your sphere of influence.
- What's next for you now that your vision is clear? Speaking? Collaborations? Strategic partnerships?
AMAZING BONUSES
here's a recap of what's included...
INSTANT ACCESS
DIY PHOTO TRAINING
WEEKLY EXERCISES
EMAIL SUPPORT
COURSE PORTAL
Hi! I'M katie - A solopreneur myself who has figured out this whole branding thing.
Meet Your Coach
- 6 years at a Fortune 500 Co. + Degree in marketing
- 16 years as a professional photographer
- 3 Rebrands myself and helped 100 + women raise their voice in business
I'm going to show you how you can elevate your brand so you go from feeling like you are all over the place, to being empowered, confident and strategic about how you show up in the world.
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Frequently Asked Questions
You will be given the video lessons for 6 modules. Watch them all at once, or work through each lesson at your pace to apply it to your business. Estimate 1 hour a week for lessons + 1 hour for your own implementation.
how much time will this take?
When you join the Signature Course, you'll get a link to the course on Podia, with access to the training videos, workbook and bonuses. Access is for life.
how do i access the course?
I hear you. This is always my question when I'm looking to invest in something - will be other things I need to buy to be successful. Nope! I'll give my honest recommendations for helpful tools and systems, but an open and inspired mind, your notebook, and canva is all you need to follow these modules.
do i need to invest in anything else?
Absolutely! I want you to feel confident in your decision and be able to jump in without risk. Therefore, I have a 30 day full refund policy. If you go through the modules and don't get results, please reach out to me.
Do you have a refund policy?
Where have you been all my life?
- natalie
Lean in, let go, and let it work it's magic for you!
Following the lessons and Katie’s skilled direction, I finally unearthed my true brand essence!
I finished this brilliantly crafted course with a new confidence in my brand and lovely photographs to match!
You are amazing! I’m feeling inspired and stronger in my conviction of what I’m doing and moving forward.
Thank you for helping to remind me how valuable my work and my worth are, and elevating my spirit💖✨
- erin
