Brand photography is an investment of your time and money. Therefore, you want to ensure a return on your investment by creating impactful images that convert, and that you can use over and over again to maximize your marketing impact.
This quote from “Field of Dreams” perfectly describes the way I think about brand photography. When it comes to the question “Where will I use my brand photos?” you need only build the library of images, and I promise, you will find a use for them.
Most clients book a session with me because they have an immediate need: images for their website or updated headshots for profile photos. And that makes sense. However, once you have your comprehensive set of digital images that tell the story of your brand in a beautiful and professional way, the possibilities for where you will use your images are endless.
Personally, I print out 5″x5″ square cards using brand images, and write a personal note on the back of them to accompany a client welcome gift that I mail out. These also make great client thank you notes!
When I did the brand session for Jamie Shibley of The Expressory, neither one of us would have imagined that one of her images would end up in Forbes! (Check out her article here on client relationships). Yet her we are, 18 months later. You never know what media or article submission opportunities will arise for you, and it’s wonderful to have a gallery of images ready to go.
Whether you are starting a podcast, or sharing your expertise as a guest, podcast covers designed around your favorite brand images can really set you apart. Check out one of my clients here – I absolutely love how Rhonda Noordyk of The Women’s Financial Wellness Center designed her podcast cover image.
When brand photography is done right, it captures the essence of your brand, and tells the story of your business in a beautiful way. What better way to decorate your workplace? I have some of my own favorite brand images printed and placed in floating gold frames to create a gallery wall that welcomes me each time I walk into my office.
If you have a product launch or project coming up, printed marketing materials featuring your brand images will give you a professional edge. Pro tip: add a QR code for easy access to the place on your website where they should go to connect with you.
Growing your email list is as important as ever when it comes to staying connected to your ideal clients. Incorporating your brand photos into your header, body or footer (or all 3!) keeps you top of mind and helps separate you from the pack of other businesses vying for inbox attention.
When it comes to brand photography, WHERE you will use the images out in the world is a big part of what I help clients with. The goals and opportunities you have in your business are constantly evolving, therefore having that gallery of professional images to pull from will continue to be valuable. If you build it, they will come!
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