As a brand photographer, I absolutely love talking about branding; how to create a personal brand, and how to elevate that brand. But without getting ahead of ourselves, let’s back up in order to explore the difference between your brand and your business. Where do they overlap? Where do they differ? (And why should we […]

It’s the first window into your professional presence, and it’s important. Call it what you like: Corporate headshot, classic portrait, or, as I refer to them in my own marketing, “lifestyle headshots,” it is the image that introduces you to your potential clients, connects you to your business, and lives online to represent you where […]

Brand photography is an investment of your time and money. Therefore, you want to ensure a return on your investment by creating impactful images that convert, and that you can use over and over again to maximize your marketing impact. If You Build It, They Will Come This quote from “Field of Dreams” perfectly describes […]

We want our brands to be an authentic representation of ourselves and our business. And while color choice can certainly be an emotional decision, knowing color psychology will help us make smarter decisions so our brands are strategic too. How many decisions do you make in ONE day? You probably realize this number is big. […]

Have you ever heard somebody say… “I have all the business I can handle. So at least I don’t need to worry about marketing.” If this is you – first of all, congratulations! That is truly great that you have a steady stream of clients coming through your virtual or physical doors. You must be […]

Recently, I had the opportunity to speak at Summit 2022 for The Know Women My 45 minute workshop topic was branding. How to build know, love and trust with ideal clients. Being in the room to help guide 30 women business owners to think about their businesses in a new way and focus on marketing […]

One of my clients said it best when she told me… “Branding is one of those words I cannot wrap my brain around. I know what it is but don’t know how to implement.” To me, branding is more than your logo or the colors you use in your business. It encompasses each and every […]

There is so much to unpack when we consider using social media to move our business forward.  I was thrilled to share my experience on Episode 22 of High Achieving Female Podcast.  Here we continue the conversation from Part 1-What to Post on Social Media, where I cover the importance of developing a strong voice on […]

What to post on social media is something a lot of my clients wrestle with.  As a business owner, I’ve had to put focus there myself.  So when The KNOW Women invited me to co-host their High Achieving Female Podcast, it was a topic I was really excited to speak about. How to Develop Your […]

A personal brand photography session is an opportunity to create beautiful and clean images highlighting your business.  The more memorable and meaningful the images, the more impactful. One way to elevate your branding session is by using props. Why use props during a brand session?   – Can share more about your brand story – Gives you something […]