The biggest mistake I see you making? How you are talking about your business. So let’s start at the beginning. In order to get more clients, people need to be aware of you and what you do. Enter: Branding. As a brand photographer, I help you with photos to showcase your business and services. But […]
4 Pitfalls to Avoid You know you need updated professional photos. You research. You ask around. You clear your calendar and you book a brand photoshoot. HOORAY! You’re excited- you’re thrilled. And then a little pit of dread arises in your tummy… as you realize you have no idea what to wear. My biggest advice? […]
When it comes to brand photography, shooting a client session and sending out the gallery is only one piece of the puzzle. As a personal brand photographer, I care deeply about how the photos are used to brand your business. (Out in the real world) And it doesn’t stop with the gallery! Some of the […]
Allow me to share a quick story with you… One day, the client featured in this blog post, Beth, had coffee with her friend (who happened to be a past client of mine). When Beth saw her friend’s brand photos, she called me THAT DAY, saying “When I saw the photos, I knew they were […]
As a brand photographer, I absolutely love talking about branding; how to create a personal brand, and how to elevate that brand. But without getting ahead of ourselves, let’s back up in order to explore the difference between your brand and your business. Where do they overlap? Where do they differ? (And why should we […]
It’s the first window into your professional presence, and it’s important. Call it what you like: Corporate headshot, classic portrait, or, as I refer to them in my own marketing, “lifestyle headshots,” it is the image that introduces you to your potential clients, connects you to your business, and lives online to represent you where […]
Brand photography is an investment of your time and money. Therefore, you want to ensure a return on your investment by creating impactful images that convert, and that you can use over and over again to maximize your marketing impact. If You Build It, They Will Come This quote from “Field of Dreams” perfectly describes […]
We want our brands to be an authentic representation of ourselves and our business. And while color choice can certainly be an emotional decision, knowing color psychology will help us make smarter decisions so our brands are strategic too. How many decisions do you make in ONE day? You probably realize this number is big. […]
Have you ever heard somebody say… “I have all the business I can handle. So at least I don’t need to worry about marketing.” If this is you – first of all, congratulations! That is truly great that you have a steady stream of clients coming through your virtual or physical doors. You must be […]
Recently, I had the opportunity to speak at Summit 2022 for The Know Women My 45 minute workshop topic was branding. How to build know, love and trust with ideal clients. Being in the room to help guide 30 women business owners to think about their businesses in a new way and focus on marketing […]
