When it comes to brand photography, shooting a client session and sending out the gallery is only one piece of the puzzle.
As a personal brand photographer, I care deeply about how the photos are used to brand your business.
(Out in the real world)
Some of the places you will use a new brand photo are obvious, your website and fresh corporate headshot profile picture do go a long way toward a defined brand voice.
But let’s go a bit deeper, because the beauty of custom brand photography is that the images are the gift that keep on giving in your business.
Let’s walk through 2 creative ways to use brand photos, courtesy of Canva.com!
Maybe your brand colors could use a refresh, or perhaps you never intentionally developed a palette in the first place.
Note: If you don’t see the eyedropper option, and you DO have canva pro, try using a different browser. I noticed that I don’t have the eyedropper tool in Mozilla foxfire, but it does work in Chrome.
Pro tip: Instead of 1 or 2, experts suggest that you really have at least 5 brand colors. Two main colors, one accent color, a light neutral and a dark neutral will really help to fill out your designs.
Or maybe you see other people creating clever social media posts with their personal touch, and wish you could do it too.
Let’s walk through this together:
My greatest piece of advice for a power brand is consistency. That’s because when your ideal clients can easily identify you and know clearly what your super power is, the door is open for them to know, love and trust you… leading to sales.
Having consistent brand colors and photos that you repeat throughout your business can go a long way.
If this was helpful, click here for FREE resources to elevate your brand!
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