A personal brand photography session is an opportunity to create beautiful and clean images highlighting your business. The more memorable and meaningful the images, the more impactful.
One way to elevate your branding session is by using props.
Why use props during a brand session?
– Can share more about your brand story
– Gives you something to do with your hands to make you feel less awkward
– Aides in content creation
Branding sessions tell the story of you and your business. In doing this, we can get as creative as we like! I encourage clients to bring items that hold meaning to them or enhance their brand message. We can use these to set up lifestyle, action or detail shots.
My Top 5 Ideas for Brand Photography Props:
1. Tools of Your Trade
What do you use to successfully run your business? If you are a salon owner or stylist, this could be scissors or hair extensions. For a personal trainer, we may use weights and a stop watch. Can’t think of anything? Computers and phones are great for just about any business, and reflect how we are responsive to clients or globally available.
2. Your Personal Side
Are you a coffee drinker? Wine drinker? Avid reader? Creating images of you being – well… who you are, gives your connections and audience a way to bond with you. Sharing a glimpse of who you are and what you enjoy can be a great way to build know, love and trust with ideal clients.
3. Branded Items
If you have something with your name and logo printed it, definitely bring it along! This could be t-shirts, water bottles, pop sockets, etc. Bonus – they are already in your brand colors.
4. Content is King
If you have content buckets that you use to speak about your business, think ahead to ways to visually represent them. For example, if you are a residential realtor, and one way you share value with your clients is by offering staging advice or services, this a topic you can write, speak and post about. Wouldn’t it be great to have images of a colorful throw pillow, fluffy blanket or lit candle to accompany your copy? Or, a content bucket of a health coach may be sharing healthy cooking tips – so we would want to grab an image of you holding your favorite recipe book.
5. Fun and Relaxing!
Familiar, everyday objects can make us feel comfortable as models (since we AREN’T models), giving us something useful and natural to do with our posing and an anchor for our hands. I suggest using objects like reading glasses, sunglasses or a fun bag during your photoshoot. These have the added bonus of allowing us to infuse tons of personality into the image.
I am a firm believer that in life, you get out of something what you put into it. Taking a little time to pre-plan design elements of your personal brand photography session will translate to images that elevate your brand AND make your personality shine!
