Discover the 3 types of brand photos that make your business look cohesive and credible, and how to make them feel natural, not posed.
Want to ditch generic stock photos? Learn how adding models to your brand photoshoot can make your marketing look as real as your business feels.
If you ever find yourself in a photoshoot wondering “what should I do with my hands?” You’re not alone. Whether you’re showing off your new seasonal product, your favorite mug, or a tool-of-your-trade prop that helps tell your brand story, how you hold it matters more than you think. As a brand photographer, I help […]
As a brand photographer, I absolutely love talking about branding; how to create a personal brand, and how to elevate that brand. But without getting ahead of ourselves, let’s back up in order to explore the difference between your brand and your business. Where do they overlap? Where do they differ? (And why should we […]
It’s the first window into your professional presence, and it’s important. Call it what you like: Corporate headshot, classic portrait, or, as I refer to them in my own marketing, “lifestyle headshots,” it is the image that introduces you to your potential clients, connects you to your business, and lives online to represent you where […]
Brand photography is an investment of your time and money. Therefore, you want to ensure a return on your investment by creating impactful images that convert, and that you can use over and over again to maximize your marketing impact. If You Build It, They Will Come This quote from “Field of Dreams” perfectly describes […]
We want our brands to be an authentic representation of ourselves and our business. And while color choice can certainly be an emotional decision, knowing color psychology will help us make smarter decisions so our brands are strategic too. How many decisions do you make in ONE day? You probably realize this number is big. […]
Have you ever heard somebody say… “I have all the business I can handle. So at least I don’t need to worry about marketing.” If this is you – first of all, congratulations! That is truly great that you have a steady stream of clients coming through your virtual or physical doors. You must be […]
3 Tips for a Successful Team Brand Session…
When you multiply the number of people involved in a photoshoot, it can complicate things.
I believe in the power of 3’s. I had two big goals for 2022 on my vision board, but they were in the vein of taking care of my clients. I knew I needed ONE more, and it had to be for me. Owning your own business is definitely a labor of love, and being […]
Recently, I had the opportunity to speak at Summit 2022 for The Know Women My 45 minute workshop topic was branding. How to build know, love and trust with ideal clients. Being in the room to help guide 30 women business owners to think about their businesses in a new way and focus on marketing […]
One of my clients said it best when she told me… “Branding is one of those words I cannot wrap my brain around. I know what it is but don’t know how to implement.” To me, branding is more than your logo or the colors you use in your business. It encompasses each and every […]
Personal Brand Photography allows me to highlight my clients as the experts they are. Allow me to spotlight… Renee Kasper of First Weber Realtors Capturing her brand was my pleasure – and a couple of years in the making. I met Renee through mutual friends a few years ago. She has such a positive spirit, […]
