Want to ditch generic stock photos? Learn how adding models to your brand photoshoot can make your marketing look as real as your business feels.
If you ever find yourself in a photoshoot wondering “what should I do with my hands?” You’re not alone. Whether you’re showing off your new seasonal product, your favorite mug, or a tool-of-your-trade prop that helps tell your brand story, how you hold it matters more than you think. As a brand photographer, I help […]
Raise Her Voice: Portraits of Power Today, we’re highlighting a branding photography session for someone who brings amazing creative energy, seamless service, and FUN to Milwaukee events! Susannah Lago has not one, but two companies that we captured during our in-studio brand session: Style Up Group: Milwaukee’s go-to creative event company specializing in mobile bars, […]
“How should I stand?” “Where do I put my hands?” “Do I look OK?” In my years as a brand photographer, I’ve learned a thing or two. And I’ve boiled them down into 5 easy rules. Which you can then interpret into hundreds of actual (flattering) poses- including how to sit, how to stand, and […]
Allow me to share a quick story with you… One day, the client featured in this blog post, Beth, had coffee with her friend (who happened to be a past client of mine). When Beth saw her friend’s brand photos, she called me THAT DAY, saying “When I saw the photos, I knew they were […]
As a brand photographer, I absolutely love talking about branding; how to create a personal brand, and how to elevate that brand. But without getting ahead of ourselves, let’s back up in order to explore the difference between your brand and your business. Where do they overlap? Where do they differ? (And why should we […]
It’s the first window into your professional presence, and it’s important. Call it what you like: Corporate headshot, classic portrait, or, as I refer to them in my own marketing, “lifestyle headshots,” it is the image that introduces you to your potential clients, connects you to your business, and lives online to represent you where […]
Brand photography is an investment of your time and money. Therefore, you want to ensure a return on your investment by creating impactful images that convert, and that you can use over and over again to maximize your marketing impact. If You Build It, They Will Come This quote from “Field of Dreams” perfectly describes […]
Have you ever heard somebody say… “I have all the business I can handle. So at least I don’t need to worry about marketing.” If this is you – first of all, congratulations! That is truly great that you have a steady stream of clients coming through your virtual or physical doors. You must be […]
I believe in the power of 3’s. I had two big goals for 2022 on my vision board, but they were in the vein of taking care of my clients. I knew I needed ONE more, and it had to be for me. Owning your own business is definitely a labor of love, and being […]
One of my clients said it best when she told me… “Branding is one of those words I cannot wrap my brain around. I know what it is but don’t know how to implement.” To me, branding is more than your logo or the colors you use in your business. It encompasses each and every […]
Personal Brand Photography allows me to highlight my clients as the experts they are. Allow me to spotlight… Renee Kasper of First Weber Realtors Capturing her brand was my pleasure – and a couple of years in the making. I met Renee through mutual friends a few years ago. She has such a positive spirit, […]
There is so much to unpack when we consider using social media to move our business forward. I was thrilled to share my experience on Episode 22 of High Achieving Female Podcast. Here we continue the conversation from Part 1-What to Post on Social Media, where I cover the importance of developing a strong voice on […]
